A man in an olive sweatshirt pointing at terracotta and cream label swatches on a green cutting mat while a woman in a cream linen shirt holds up a frosted glass bottle, with amber jars, dropper bottles, a steel ruler, and paper offcuts on a wooden table in a sunlit studioA woman in a navy sweater placing a gray candle tin on a stone slab atop a wooden crate while a man in a charcoal overshirt films it with a phone on a gimbal, in front of a gray linen backdrop and a dark brick wall, with a laptop on a stool by the windowA woman in a gray henley laughing at her phone at a concrete kitchen island while a man in a navy apron packs amber glass jars into black mailer boxes, beside a stack of flat mailers, a roll of tape, and a mug
Velora Media
V

White Label and Private Label Brand Marketing That SellsA brand identity, a launch site, and AI product commercials that make a sourced product look like it could only come from you.

Velora Media is a marketing agency for white label and private label brands, based in Manhattan, New York. It builds the brand identity, launch site, AI product commercials, Meta and Google ads, and B2C customer acquisition systems that turn a sourced product into a brand shoppers choose and reorder, for brands across the United States.

See the plans
Quick answers for white label brands
Quick answers · for white label brands

White label brand marketing: the short answers.

What is the difference between white label and private label?

A white label product is made by a manufacturer and sold to many brands, each putting its own label on the same item. A private label product is made for one brand, often to its own formula or specs, and sold only under that name. Velora Media markets both kinds of brands.

How do I start a white label brand?

Pick a product with healthy margins, order samples, and confirm the manufacturer's minimum order. Then build a brand around it, launch a site, grow a waitlist, and test ads before ordering big. Velora handles the brand, site, video, and ads, so your product launches looking like a real brand, not a catalog item.

How much does it cost to market a white label brand?

At Velora, Brand & Creative costs $800 to $5,000, a launch site through Starter Web Presence costs $400 to $900, and Paid Media Management runs $1,500 to $6,000 a month plus ad spend. You can start with any one of those, and your plan is set on a free consultation.

How do I advertise a new product?

Start small and test. Run Meta ads to put the product in front of people who were not searching yet, use Google ads to catch shoppers already looking, and try several creative versions before raising budget. Velora's Paid Media Management runs both channels to a target return on ad spend, from $1,500 a month.

The leak · where launches stall

Why good white label products fail to sell.

A product that looks like every other version

The same base product sells under dozens of labels, and shoppers cannot tell why yours is worth it.

Sameness

No identity, no site, no story

A logo made in an afternoon and a bare store page do not give anyone a reason to trust you.

No brand

Ads that burn budget on launch

Ads go live before the brand and site are ready, and the spend disappears without sales.

Ads

Buyers who never come back

The first order ships, and nobody reminds that customer to reorder or tell a friend.

Repeat
The system · build, show, push, keep

Private label brand marketing that turns a product into a brand.

Brand identity & launch site

A logo, colors, positioning, and a launch page that make a sourced product feel like yours.

Build

AI commercials & product video

A ready-to-run commercial and short videos that show the product in use.

Show

Meta & Google ads with fresh creative

Campaigns run to a target return, fed with new ad creative every month.

Push

Waitlist, email & reorder flows

Signups before launch, then follow-up that turns first orders into repeat ones.

Keep
Who it's for · skincare to candles

Marketing for every kind of white label brand.

Skincare, cosmetics, and fragrance

Brand, product video, and ads that sell a formula as yours.

Beauty

Supplements, wellness, and pet goods

Careful claims, strong creative, and reorder reminders.

Wellness

Apparel, activewear, and accessories

Launch drops, waitlists, and ads, with clothing production if you need it.

Apparel

Candles, coffee, home, and gifts

Seasonal launches and bundles that turn one product into a line.

Home
The numbers · starting prices

White label brand marketing, in plain numbers.

Email List Starter Kit

$300

Starting price, one-time

Brand & Creative

$800

Starting price, one-time

AI Commercial Starter

$1,500

One 15s or 30s spot

Paid Media Management

$1,500

Per month, plus ad spend
How it works · live in days, not months

How your brand launch gets built.

Audit

We look at your product, who else sells the same base product, who you are selling to, how the brand looks next to the alternatives, and whether you can reach shoppers before launch.

Step 1

Build

Brand identity, a launch site, a waitlist, product video, and tracking are set up in the right order, so ads have something worth sending people to.

Step 2

Launch

The waitlist hears first, ads go live with several creative versions to test, and every visitor gets a reason to sign up or buy.

Step 3

Tune

We read sales, signups, and ad returns each month, keep the creative fresh, and push budget toward the products and audiences that reorder.

Step 4
More questions · the ones brand founders ask

White label and private label brand marketing: FAQ.

Give shoppers a reason to pick yours when the item inside might be similar. A clear audience, a story, strong visuals, honest reviews, and bundles or extras make the difference. Velora's Brand & Creative builds the identity and positioning, and product videos show the item in use, so the brand does the selling.
Build demand before launch day. Collect emails with a waitlist and an early-access offer, post product videos while you wait for stock, and tell the list first when it ships. Velora's Email List Starter Kit sets up the platform, a signup page, and a welcome series for $300 to $700.
B2C customer acquisition is how a brand finds, converts, and keeps individual shoppers: ads and content bring them in, signup offers capture their email, the site converts them, and follow-up brings them back. Velora's Growth Systems builds that full funnel with live dashboards, for $2,500 to $5,000.
Creative that shows the product being used, hooks viewers in the first seconds, and comes in enough versions to test. Skincare and supplement ads must stick to claims you can support, since ad platforms restrict health claims. Velora's AI Meta Ads Studio delivers a monthly pack of ads, from $1,500 a month.
Yes. Velora's AI Commercial Starter produces a 15 or 30 second commercial with a scripted story, AI voiceover, and branded motion visuals, delivered ready to run as an ad. One spot costs $1,500, two formats cost $2,500, and the full set of cuts costs $5,000, with one revision round included.
Follow up after every order. A thank-you email, a how-to tip, a review request, and a reorder reminder timed to when the product runs out bring buyers back. Velora's Foundation Systems sets up post-purchase, reorder, and abandoned cart flows, up to three sequences, for $1,000 to $2,500.
Many brands do both, for different reasons. Amazon brings shoppers who are already searching, while your own site keeps the customer list, the margins, and the brand experience. Velora builds your own site, email list, and ads that send traffic to it, and does not manage Amazon seller accounts.
Velora Media is a marketing agency, so for skincare, supplements, candles, and most other products, you work with your own manufacturer and Velora builds the brand and the demand. Apparel is the exception: Velora offers private label and cut-and-sew clothing manufacturing through its apparel page at apparel.veloramedia.cloud.
No. Online, white label marketing usually means an agency reselling marketing services under another agency's name. Marketing a white label brand means helping a company that sells a sourced product build a brand and win customers. Velora Media does the second: brand, launch site, ads, and B2C customer acquisition.
Yes. Velora Media is based in Manhattan and works with white label and private label brands across the United States, with dedicated pages for brands in New York City and Los Angeles. Branding, video, ads, and email all run online, so your location does not limit the work, and the free consultation is booked online.
You do. Your logo, brand files, site, ad accounts, videos, and customer list all stay in your name. Velora works with the access you grant and hands back everything it builds. Ongoing support is there if you want it, and if you ever move on, everything you paid for stays with your business.

See every question on the FAQ page

Start with a free consultation.

Tell us what you sell or plan to launch, who it is for, and where you are stuck. We will map the brand and ad plan that turns your product into repeat customers.

Mon-Fri 9am-9pm ET · Sat-Sun 9am-5pm ET · No cost, no obligation
Hello@veloramedia.cloud